In evach and every buisness have a digital presence is very important and so havign afacebook pages helps to get in touch wiht the customer and client very easly and it helps to develop a great potential customer even.So lest duscuss some more factor which will help to develop an successful facebook page
Businesses have begun to flock to Facebook Pages in the past year—and no wonder. With a Facebook Page (essentially, a mini website on Facebook), you can post company news, announce events, offer tutorials, highlight videos, conduct polls, and create community with discussion boards.
Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business.
Recent changes to Facebook Pages mean they're now more like personal profiles, with a real-time news stream and the ability to create your own specialized tabs. Facebook Pages are also searchable from outside Facebook, and they're easy to set up.
They're also potentially viral. That's because when Facebook members become "fans" of your site, your name and logo will appear on their personal-profile newsfeeds (your status updates—usually text-only messages—also appear in their newsfeeds). News Feed also tells their friends they've become a fan, which in turn (if they join) can alert their friends, creating a viral effect.
An Example
Check out one of the step-by-step guides noted at the end of this article for detailed setup instructions. Meanwhile, I'll focus on strategies and highlighting some of the key features, using as an example the Dell Social Media for Small Business site/Page, which has 32,000 fans (Dell has several platforms on Facebook).
Audience: First, define your audience. Dell's social media site is obviously aimed at its small-business buyers, a market that accounts for a large percentage of Dell's computer business.
Goals/objectives/strategy: Think through your goals/objectives and strategy for the site. Before you launch, determine how you will measure success (e.g., how much traffic you drive to your website)
Dell's Social Media for Small Business Page is designed as a one-stop resource shop of social-media resources for small business. It offers PDF articles on how to jump into social media, how to start a blog, how to do business on Facebook, and more (note that each one has a "share" button for user to share with their networks). There are also introductions to Twitter, WordPress (blogging), Technorati, and more. But you can also develop a resource site to target new markets. So Dell could have alternatively developed a site for college students or enterprise customers.
Settings: Pick your settings carefully to manage your site. You can choose which tab will be your default landing page (e.g., you may want newcomers to land on your About page rather than your homepage), and whether you want more than one Admin to operate the Page. You can also allow readers to write on your wall and post photos, pics, and links (or not).
Create a compelling Page: Make your Page as rich and compelling as possible. Facebook Pages are organized by tabs: dynamic information (see below) is in the "Wall" tab; the info tab contains static info such as your mission statement and website links; and Photos tab contains pics, fan photos, etc. The "boxes" tab is where you can add applications. You can choose up to six visible tabs, and more in the background.
Facebook has made many of its most popular applications available for tabs, including Events, Reviews, and Discussions. But you're not limited to those; you can create your own. Importantly, you can also choose any of these tabs as your landing page—if, for instance, you want new users to land on a special promotion (rather than your homepage). Dell has one page dedicated to audio and video guides.
The core of your Page is the "Wall," where readers post comments and engage in conversations and discussions. When your "fans" interact with your Facebook Page, their activities can show up in their friends' news streams, allowing you to keep reaching a wider circle of people (imagine a pebble hitting a lake, and the resulting ripples). It is this viral nature of Facebook's news stream that makes it so powerful.
Dell's Wall
Use your imagination and think like your audience. What type of content can you post to draw readers—and engage? The more rich content you provide, the more you can potentially interact with your readers. How about behind-the-scenes videos of your restaurant or quick interview clips with an engineer, CEO, or new employees?
What's really cool are tabs that allow you to share content and generate discussions. These can be customized to drive specific events or promotions, add valuable content, or generate discussions. You can direct readers directly to that section, setting them up as landing pages.
Discussions, of course, are critical to building a community. A Dell Discussion board lists topics (generated by readers) ranging from pricing social-media marketing services to social media in niche industries. There's even a section focused on "Dells' horrible customer service," where people air their complaints about Dell systems.
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