This one is the best one i ve read and my Smartee friend Shilpa had contributed this
SO here it goes....
The Media world has grown by heaps & bounds in the last few years. You can see very big companies getting in the competition with the best that they can. May it be the text ads that are on display or the videos doing the rounds popularly known as the ‘viral videos’, people strive to show their creativity…
Now it’s more important to be creative with a touch of contemporary (ness) to it… It is that one thing which can make you connect with the audience & strike a right chord.
The biggest digital media giants standing strong are Overture Communications Pvt Ltd with yet another client gain recently by acquiring the Uniball Mitsubishi Pens business.
The McDonald’s work done by Leo Burnett, India, be it ‘What Your Bahana Is?’ or ‘I’m Lovin’ It’, has always enjoyed high media presence and a slew of awards domestically and internationally. Also the Thums Up and HDFC Standard Life work & even Tide.
With Mc Cann Erickson doing an excellent work with their recent ad of alpenliebe with a funda of role reversal with Kajol being the monkey and the monkeys taking the place of human..
Ogilvy still standing strong as one of the best media company by bagging projects like Bingo with a catchy tag line of ‘No Confusion Great Combination’ & also Lenovo, hutch, SBI & many more.
Grey has also been the best in the industry …
So the competition always remains fierce with companies bagging in bigger projects & coming up with different, fresh and innovative ideas… keeping in mind the audience.
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