Thursday, July 22, 2010

Bing | Binging with SEO

We all know that how important it is to do seo of our webiste to get perfect ranking and visitors to our blog from google but even now a days its competitor bing is even makng a huge difference
Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter.


As far as SEO is concerned, the Yahoo Search Marketing Teamprovides the following tips for organic search:

1.Compare your organic search rankings on Yahoo! Search and Bing for the keywords that work best for you.
2.Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
3.Review the Bing webmaster tools and optimize your website for the Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.

Microsoft's Satya Nadella also says that "now is a good time for you to review your crawl policies in your robots.txt and ensure that you have identical polices for the msnbot/Bingbot and Yahoo’s bots. Just to note, you should not see an increase in bingbot traffic as a result of the transition."

The Bingbot is designed to crawl non-optimized sties more easily. The new Bingbot will replace the existing msnbot in October

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