The Three Ps of Marketing Operations

What are the 3 ps of marketing operations ? This question was wondering in my mind so I thought let me self answer that so let find out what I found:

Marketing Operations can be defined as:

Marketing-operations personnel specialize in performance management, which includes data, analytics and measurement, financial management, strategic planning, marketing-resource management, and marketing-skills assessment and development.
SO the 3 P’s of Marketing are :

The following three Ps—process, performance management, and planning—provide a foundation on which to build a marketing-operations function.

1. Process
The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Key to the definition is the reference to a set of processes.
A performance-driven marketing organization needs 10 essential processes:
1.Market intelligence and customer insight
2.Planning
3.Budgeting
4.Market asset development and management
5.Performance measurement, management, and reporting
6.Metrics and performance target-setting and benchmarking
7.Auditing
8.Data management and collection
9.Professional-development processes
10.Infrastructure management

2. Performance management
Although it is the responsibility of every marketing professional to engage in performance management, Marketing Operations plays a pivotal role.
It is the marketing-operations function that governs the process and provides the data, analysis, systems, and tools that enable Marketing to link its initiatives to the business and then monitor and report on performance through a marketing dashboard.

Properly developed and deployed dashboards give the performance-driven marketing organization an advantage over competitors that are still operating with little or no essential data, analytics, or performance standards.

3. Planning
The point of any marketing plan is to identify the initiatives, strategies, tactics, and activities that the marketing organization will deploy to help the organization succeed.

Therefore, a key part of the marketing planning process is to have a clear road map to demonstrate how Marketing is moving the needle for the organization. That requires clearly linking Marketing's objectives, strategies, programs, and tactics back to business outcomes.
Doing so requires the marketing-operations function to interface with the organization's finance, sales, service, product, and management players; that interaction is vital to capturing the business outcomes, clarifying which ones Marketing is expected to influence, and defining the corresponding key performance indicators (KPIs).

This were the 3ps