After Having your own content still we are unable to get a good CTR .We often thnk why??
IS there any tricks to increase its CTR ..SO lets find out some of the good method :
You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month.
However, by managing data and segmentation, and finding the customer sweet spot, PCH has been able to consistently earn approximately 40% click-through rates. (Yes, click-through rates, and that is a percent of sent volume, not of opens.)
If you want higher response rates, you have to provide a superior subscriber experience. And that means…
1.Keeping your file clean. Source data well, and clear out dead wood early and often.
2.Watching frequency.
3.Improving the content and relevancy through segmentation and content management.
4.Responding to subscriber behavior, as well as self-selected preferences.
"We thought we were doing OK segmentation before, but we knew that we were not synergizing channels as much as we could nor really listening to customer data," says PCH Senior Director Sal Tripi. "So, we made a big investment, and we targeted not just the offers, but at the customer level. We saw a pretty immediate 15%–20% lift in click-through rates."
•Segment even in wide cuts (e.g., new subscribers vs. longtime customers or customers vs. prospects) to improve relevancy, reduce complaints, and improve inbox placement and response rates
•Remove nonactive subscribers from the file. Such a painful discipline will be rewarded in higher response rates, higher inbox placement, and higher lifetime value for those who do find your products and services valuable.
•Customize content and subject lines as much as possible, even if it's only to move more relevant content to the headline.
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