How to write a link baiting article that will get you a massive amount of links and traffic

You Must First Find A Hook For Your Link Baiting Article This sort of content or article is really a bait designed so that "the fish” that you are after do not think twice about "biting”. So the first thing that you must do is find a good "hook”. Current news, especially if it is proving to be controversial, can help create a good hook for a link-baiting article. This is probably one of the easiest link baiting articles anybody can do. Just to give you a recent example. There was an interesting piece of news that was exclusively written by website that requires readers to sign in to read any articles. I badly needed to refer to it in one of my posts and I knew that if I linked to it my readers who were not members of this site would not be able to view the contents of the link. So I used the information to re-write my own version of the same story, linked to it from my article and forgot all about it. Some weeks later when there was a new development on the story another high traffic blog linked to it and it resulted in a massive injection of extra traffic to my blog. It also ultimately dramatically boosted my rankings with all the search engines. News, and controversial current news at that, can be quite an effective bait in creating link baiting content at your site News From The Blogosphere And The Leading Blogger Can Even Be More Effective In Creating Your Link Baiting Content Every particular industry tends to have its’ own particular "conversation” going on at any given time in the blogosphere and related discussion groups and forums. It could be a planned new law or a controversial development in the industry. It will basically be something that is being talked about a lot. So talked about that the leading and most influential bloggers on the subject will have already said a lot about the subject. All you do is familiarize yourself as much as possible and then write content that disagrees with what the leading blogger has said. This is very similar to the offline situation where some minor expert comes out of the blue and disagrees with another leading expert on a controversial issue that has been in the news recently. There is a high chance that such a stunt will really stir up things. And that is exactly what a link baiting blogger is looking for. The attack should not be personal but should be carried out in good taste, and do be sure that you really do have something to say. When executed well some blog comments of this nature have been known to attract several hundred links within a few short hours. Do Not Expect To Hit A Home Run With All Your Link-Baiting Articles It is advisable that you set a timetable for attempting your link baiting articles or content. Once a week is ideal. It is important to remember that nobody really has a 100 per cent record in these things. Meaning that you will not always succeed in attracting links. And even when you are successful, home runs where you attract dozens of links at a time will be rare. What will be more common is content that attracts a handful of links. Still these regular handfuls of links will gradually accumulate and will tend to add up quickly so much so that within a relatively short period of time, there will be a dramatic effect on the ranking of your site. This is naturally the whole objective of the exercise. In Conclusion Link baiting content can be a very powerful SEO strategy and technique that can work relatively quickly in getting any blogger a good number of one way links pointed at their site and thus lifting a blog dramatically and quickly upwards in the rankings at search engines.

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Marketing Target: What It Is About !!

Your target market comprise of people who are actually interested in your product or service. These are the people who have expressed interested in what you are offering in your marketing collaterals such as your poster printing, brochures or catalogs. The challenge now when marketing your business is in finding these people who would want what you are selling and would definitely buy what you are offering in your print posters for example. Therefore, having the correct target marketing strategy will help you save a lot with your time, effort and resources. With the right target marketing, you will be able to hit more, and with repetition. Here are ways you can refine your target marketing. Provide your market with a different and unique product from the ones already out there. What items are commonly found in households? After checking your own stack in your home, take a closer look and see what factors made you pick a particular brand. Is it the packaging? Is it the price? What makes your choose one toothpaste from another? Why do you go for one cola brand? What is it about these brands that made you choose them over the others? That is what we call product differentiation – what makes one product stand out from the rest. You have to emphasize one feature of your product in order for your target clients to see its worth and therefore hold it above the other products already in the market. Define your niche. So you will be able to narrow further your target market. Do not try to hit everybody and hope for the best. The smaller you have for your niche, the more you will be able to focus your message and offer to that of your target audience. With a smaller niche, you can fit your benefits so your market will be more concentrated and specific. Thus, you will more likely get more positive response to your offer. Research your target market and make use of available resources about them. With more knowledge about your target market, you will be able to navigate more easily where you can position yourself according to where your target market can respond better. By being familiar with the resources you have on your target market, you will be able to provide a more specific and targeted offer that your market would not be able to resist. These are just some of the basic factors you need to know especially if when you draw your plan for your target marketing. Use them wisely and be ready to have the results you expect from your marketing strategy.

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Online Reputation Management - Simplified

Online Reputation Management is a long day process. Risks that did not exist a decade ago are now on full display: internal emails going astray; negative online campaigns by dissatisfied customers; and online grumblings from disenchanted employees, bloggers, and anyone else who has an opinion to voice. No digital eraser exists to wipe away company missteps or misdeeds. Today we are witnessing both the positive and negative features of this new era of transparent corporate behavior and instant communications—the possibilities for building long-lasting competitive advantage coupled with unprecedented threats to corporate reputation. While information exists about building, safeguarding, and defending personal reputation online, there is considerably much less research from senior business leadership's point of view. Leaders are searching for answers. How can they successfully manage their reputations in an always-on and always-open marketplace? How can they can build, enhance, and defend corporate reputation when it is continually under siege, and redefined, by online and offline communities? Finding the answers to these questions is growing more urgent as leaders try to appease and motivate an apprehensive workforce during challenging economic times. As guardians of corporate reputation, leaders recognize that the Internet offers a wealth of opportunities for finding informed answers but also presents its fair share of risk. The key is maximizing the opportunities while minimizing the risks. Weber Shandwick, in cooperation with the Economist Intelligence Unit (EIU), conducted a worldwide online survey of 703 senior executives from 62 countries. The survey, Risky Business: Reputations Online, addressed such issues as the vulnerability of company reputations, the resources executives rely upon to assess company reputations, the identification and prioritization of online risks to reputation, the impact of traditional and new media on reputation, the threat of employee cyber-sabotage, and—most important—the best measures for protecting a company's reputation online. The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some upshots to strengthening your reputation in the months ahead. Reputation threat level is high A striking 67% of top executives regard their company's reputation as vulnerable. This high estimate reflects executive anxiety over reputation erosion in a fiercely competitive, volatile, and unpredictable business environment. Upshot: Monitor your digital reputation regularly and embrace search engine optimization (SEO). Reputations are revealed online... but not completely Nearly all executives surveyed—98%—"use" the Internet to evaluate company reputation. However, less than 6 in 10 (57%) find the Internet "useful" for making final judgments. Considering the gap between usage and usefulness, it seems that the Internet only helps complete the full picture of a company's reputation. Upshot: The core of any successful marketing and communications program is a combination of online and offline communications ("inline")—not one or the other. Build a reputation shield in as many places as possible. What... me worry? Despite a universal preoccupation with company reputation, CEOs/chairs perceive a lower threat level to their company's reputation than those outside the corner office (56% vs. 67%, respectively). There is a common belief that boards and CEOs are the last to know when something goes astray. Perhaps CEOs/chairs are less worried about reputation risks because they are not hearing about them until it is too late. Upshot: Executives should demand to hear the bad news, the good news, and everything in between. Executives have graduated to Web 1.0 The good news is that global executives have entered the Internet era. Whether executives are searching for information on competitors, vendors, suppliers, or partners, company websites are the primary source for informing them about a company's standing and worthiness (99% say the corporate website is their leading source for these matters). Executives also believe that having a well-designed website is a surefire way to keep reputations intact. Upshot: Road-test the user experience of your company website in terms of functionality, interactivity, and transparency. Ask yourself whether employees would agree that the website mirrors what it is like to be employed at your workplace. Executives are blind to Web 2.0 Global executives say that traditional media (television, radio, and newspapers) play a greater role in deciding reputational fates than new media (websites, blogs, and social networks). To an alarming degree, global executives vastly overlook new media's potential as a reputation spoiler—negative references in online videos, social networking sites, Wikipedia, and photo-sharing sites. They are dangerously overlooking the fast-rising Web 2.0 new media and social networking tools that can literally rally friends and foes overnight. Less than 10% regard Web 2.0 as a threat to reputation. In addition, executives in all regions estimate that only 49% of the information in corporate blogs is accurate. Upshot: Enlist your executive in a digital boot camp. Help them plan for the worst-case online scenario now. Explain that "Hope is not a plan." Greatest online threats to reputation Global executives were asked about what keeps them up at night when it comes to online threats. They regard confidential or leaked information appearing online (41%), disgruntled customers (41%), employee backlash (38%), and emails that can be used against the company (33%) as the top online risks to their company's reputation. Today, the Internet provides innumerable platforms for current and former employees to leak information externally and strike, usually anonymously, at a company's reputation. Embedded employee "journalists" lurk behind every office door and cubicle wall. In addition, a large 87% of global executives admit to having erroneously sent or received at least one electronic message (private email, text, or Tweet). The unintended and unexpected consequences of misdirected electronic messages can taint, sometimes permanently, company reputations—in seconds. Upshot: Make sure your company has social-media policies and guidelines. Regularly monitor and respond to employee satisfaction surveys in order to keep complaints from going online. Visit complaint sites. When all is said and done, a company's culture is ultimately its best protection. Online reputation management (ORM) comes of age After paying strict attention to employee satisfaction levels, executives need to monitor what is being said about them online and offline. Blogs, wikis, social-network spaces, and discussion boards are frequently home to distress signals and need close monitoring to keep leaders up to date on their company's reputation.

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Talent Crisis !!!!

There is a great increase in Talent Crisis in world.Let it be any country, any region .This issue is emerging and growing.. Lets See how can be over come it. Planning a Talent Management Approach Implementing new strategies and tactics to attract, Developing and retain talented employees will help organizations manage the talent shortage and mitigate the risks associated with a workforce growing at a much slower rate than in the past. These strategies will ensure organizations fill current and future pipelines with talented employees whose Development can be accelerated. It is essential that organizational leaders commit to a planned talent management approach and then hold the organization accountable for implementation. This means, in part, working to identify where gaps exist and creating talent pools of outstanding employees who can move into new roles. Effective branding and recruiting will enable successful external recruiting where internal gaps persist. Attract Few would argue that attracting talented, hard-working, productive individuals is important to any business or institution. Addressing this issue with leading-edge thinking will become increasingly critical as organizations attempt to draw talent from the more limited pool of potential employees. In this environment, you must sell the organization to job candidates. Some proven methods for recruiting high-potential employees include: Communicate your organization's overall reputation and track record of success. Identify targeted pools of traditional and non-traditional external talent and invest in attracting those potential employees. Share your organization's reputation for investing in and Developinging talent. Use effective branded communication to sell your organization to the candidate, creating an "employment brand," along with a well-articulated Employee Value Proposition. Developing To prepare for the workforce of the future, organizations must identify the skills required for all key positions in the organization. It is vital to carefully manage the pipeline of talent to ensure that the supply meets the demand forecasted, based on organization's business strategy. High-performing individuals want to be assured of an ambitious and rewarding career path, making targeting and timely training and Developingment programs essential. The talent management process must be fact-based, beginning with the talent implications of the business strategy and delivering the right mix of key talent in the right place at the right times. Effective approaches to Developinging top talent include: Assessing current leadership abilities so Developingment activity is focused on each employee's strengths and areas of interest. Designing tailored Developingment plans that are supported by participants and their managers, and that emphasize on-the-job experience rather than training events. Linking Developingment activities and investments to business strategy and success, and measuring and reporting Developingment ROI. Providing coaching and learning support to ensure ongoing Developingment. One such coaching and learning program includes on-boarding new executives. Executive on-boarding, a key investment to ensuring the success of a strategic hire, typically involves intensive coaching that focuses on a successful transition into a new role during the critical first six months on the job. Retain While employee retention generally is an important issue for CEOs, retaining talented, ambitious employees is a particularly complex task. These high-performing individuals recognize that opportunities for advancement exist outside their organizations. The pressure to replace experienced employees, managers and executives will escalate as retirements for the nearly 80 million members of the baby boomer generation accelerate dramatically in the next decade. To support retention programs for your high potential employees, consider implementing the following action plans: Hold managers accountable for retention-related actions and improvement. Developing a business case for increasing employee retention. Use metrics to assess the cost of turnover by forecasting the financial penalties of unfilled positions. Focus on recruiting individuals with the appropriate skills for the job, using valid assessments to verify that the employees you are recruiting possess the right skills. Research shows "realistic job previews" reduce turnover by 10 percent or more. Ask candidates to review in a job previews that describe the advantages and disadvantages of the position. Don't Forget to Measure Effective performance management initiatives should balance measurement and feedback on the results desired and the behaviors required to deliver optimal results. This is critical to maintain a sustainable competitive advantage in an increasingly service-oriented, knowledge-based economy.