Building Customer Loyalty

Taken from and extract written by Chintan Bharwada in which he tries to explain how to build customer loyalty and here below is the method of building customer loyalty
tips for you to consider if you are sincerely interested in having a business that is notable for its customer loyalty and referrals.
1. Understanding the true purpose of marketing.
Effective marketing is in large part about building trust and developing relationships.

2. Identifying and building your brand
Your brand is what your business is known for, how you engage with customers, and what people can depend on you to consistently deliver. It's a compilation of your most-important strengths.

3. Tapping into what customers want
To appeal to a customer's needs or desires, you must first understand their motivations, values, and priorities. Each customer has unique needs and wants.

4. Understanding what customers actually are paying for.
We like to believe customers are paying for our expertise. Yet most clients or customers cannot evaluate our expertise and so they simply assume we are experts by virtue of our brand credentials.

5. Outcomes matter
Practicing good interpersonal skills and maintaining solid customer relationships are important for developing customer loyalty

6. Integrity leads to trust, which leads to a relationship
Integrity involves fundamental behaviors such as keeping your word, being honest, providing a consistent level of service, and being reliable. Businesses that demonstrate a high degree of integrity are seen as trustworthy.

7. What have you done for me lately?
One of the most common mistakes businesses make is focusing primarily on the early part of the sale. They wrongly assume that once a customer is happy, that customer will stay happy and continue to use the services.

8. Never take loyalty for granted
A successful external marketing campaign will encourage people to try you out, but only good outcomes and an authentic relationship with you will keep them coming back.

9. Word-of-mouth marketing isn't new
Third-party endorsement or customer referral has long been the foundation of marketing.

10. Know and appreciate your ambassadors
Connectors are social. They have a gift for knowing people and naturally make connections among their network.