Human factor is very dominant in the business. The owner or the entrepreneur who conceives and implements business is human. It is only human being who can think of business. Since it is the exchange of goods and services for value, a number of persons are needed to make it a success. We require suppliers; business facilitators such as bankers, venture capitalists, insurance companies, transport companies, packers; legal authorities; workers and managers, distributors and dealers, customers, beneficiaries and all constituents of the supply chain (of which we will speak later on), and people providing us with opportunities and threats. Thus, in business we deal with a great majority of people than only those directly controlled by organization and most of these are outside the organization. Relations with them and their co-operation will decide the outcome of business. Even a rikshawala (auto three wheeler driver) depends on petrol dealers, tire shops, loaning institutions extending loans, rickshaw dealers, garage mechanics, rikshaw passing authorities, customers.
Thus, business requires very wide public relation. These relations are to be networked so that they can individually and collectively involve a businessman (in this case, the rikshawala). Thus, the business involves relationship with a number of people and the more networked one is, better is one's business. AManager, therefore, has to establish a business network of people. Since management is working for business, it has to create and work within the ambit of a business network.
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