Loyalty management

I was trying to find out what does this loyalty management means then i got a help from a good website which was trying to explain it meaning which i wish to share with you all


Loyalty Management Tools grow a business's revenues and profits by improving retention among its customers, employees and investors. Loyalty programs measure and track the loyalty of those groups, diagnose the root causes of defection among them, and develop ways not only to boost their allegiance but turn them into advocates for the company. Loyalty Management quantifiably links financial results to changes in retention rates, maintaining that even small shifts in retention can yield significant changes in company profit performance and growth.

taken form an article written by Darrell Rigby at bain .com..hop this helped you..