Maslow's Theory Z

Theory Z presupposed that people, once having reached a level of economic security,
would strive for a life steeped in values, a work life where the person would be able to
create and produce. The March 1998 cover story in FORTUNE magazine is but one example of Maslow's Theory Z in action. Entitled Yo, Corporate America-I'm the New Organization Man, the article depicted the wants and needs of the new "gold collar worker." Expecting to be well paid, this generation also believes they are entitled to a job "that fun, a job that's cool, a job that lets them discover who they really are." Work is not about paying the rent anymore-it about self-fulfillment. "Work is not work. It's a hobby you happen to get paid for."