Online Reputation Management

Online reputation management or Online Brand Management both are same thing and are very broad thing and concept.But what are the tactics of online reputation management lets see some of it ..

Here are three fundamental concepts to master when dealing with search engine reputation management: Monitor, Optimize and Engage.
What to monitor?
• Brands
• Products
• Company
• Key Executives

Types of content to monitor include: News Search, Social Media/Tags, Standard Search Results, Blogs and Forums.

Where to Monitor
• Google Alerts – google.com/alerts
• Yahoo Alerts – alerts.yahoo.com
• RSS feed subscriptions to search results Technorati, Feedster, Yahoo & Google News, BlogPulse
• Social Media via tags: tagbulb.com, tagfetch.com, keotag.com
Optimizing is most effective as a preventive measure rather than a reactive measure. However, reactive optimization for displacing negative search results is what most online reputation management services focus on. It leaves the company chasing after the various dissenters and does not put the brand in a position of control.

Treat it!!

Companies that want to protect their brand visibility on the web would do well to make optimizing their brand content a best practice. Optimizing all digital communications including: PR, marketing, SEO, HR, investor relations and related electronic content that is publicly available on the web as well as social media: text, images, audio, video will produce more branded content in the SERPs. Doing so doesn’t necessarily put the brand in control, but it’s a much better situation than
scrambling after the fact.

Engage

Once a negative mention has been identified, here are a few basic steps in dealing with it:
•Research the situation – is there merit?
•If not, provide the facts and ask for corrections
•If yes, then offer to discuss
•Be ready to respond with your own blog
•Be honest, be transparent and LISTEN

Results can be a anything from a positive turn around to a loyal brand evangelist.
Implementing a proactive monitoring campaign provides insight into the kinds of content interactions audiences are having with your brand. When identified and qualified, situations need to be addressed directly. ..

Hope you liked it.