Friday, July 23, 2010

Social Media ?

We all use social media and to what extend we should be open in our social media accounts..There are many questions that we need to answer or need an advice
ne of the challenges facing businesses today is deciding how open to be in online communities.

Well, here's some good news: Openness in social media can vary. Businesses can start slow in online communities, hold back a bit and open up over time—the way people do in human relationships.

Here's some help: To provide a useful starting point for measuring where you are vs. where you want to be in social media, the Community Roundtable has put together The Community Maturity Model. The four-stage chart helps you pinpoint where your company is in terms of network openness.

Here are a few points to keep in mind when using the model:

You can't go from Stage 1 to Stage 4 overnight, and users aren't expecting you to. It's enough to be clear about what you are, and aren't, comfortable doing.
The degree to which you're open should reflect the degree to which your company culture is already open. Otherwise, it'll be tough rounding up the troops to champion community collaboration outside the enterprise.
The model also shows you how to integrate collaboration inside your company. Try it out.
Bottom line: It pays to be strategic about your progression toward a more network-oriented corporate culture. It's best to do it in steps, so your online social-community efforts will stick—and feel genuine.

Article referred form marketing prof

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