Things to consider before making a new WEBSITE

What are the things which you need to thik befoe you start making a new website Let's see it..

1.Keeping evey on your competitor

Sure, you should take a glance at your competitors (hopefully, a backward one) from time to time. But too many enterprises initiate their Web efforts by reviewing their competitors' sites.

The only way to know, or to make a reasonable guess, is to look at your customers—and I mean closely. How do they shop? How do they conduct research? What information do they need before they'll act, or even show interest? Which authorities do they trust? What encourages confidence and trust? Where do they "live," not just in flesh-life (hangouts, associations, communities) but in virtual-life? What media, traditional and online, do they read? Which bloggers do they follow? And where do they like to gather online (Facebook, Twitter, MySpace, etc.)?

2. Make a good web presence

The truth is, your site isn't the only resource your prospects have for investigating your products or services. People are talking—on blogs, on forums, on online media sites, on open community forums and "closed" proprietary sites (often built around industries or interests). What's said there is every bit as important, perhaps more important, that what's expressed on your own site.

How will you manage those other sources? Will you monitor, listen and, when appropriate, respond? How will your site relate to those other sources? Can you develop content that can be spread and shared across the Web? Are there opportunities to encourage links back to your site? Will you cultivate relationships, among communities and with key thought leaders, that can stimulate more interest in your business?

3. Business model

Turning your corporate capabilities brochure into a Web site is not a business model; it's merely the illusion of having an online presence when, in fact, all you've created is a reason for potential visitors to ignore you.

It's vital to give this matter deep thought, because decisions made in favor of one model may preclude options that would work in another. Let's consider three major models:

4.Great content

No one in her right mind would design a book cover, select a binding, and create an index before actually writing the book itself. But that's exactly what so many people do when they approach a website: the architecture comes first, then a copywriter is summoned to fill in the blanks. Silly!

When business leads, content comes first, not last. And the site is then designed around the kinds of content that make sense for your prospects, your customers, and your business.

5. Focus

This principle is the most basic, yet most difficult, to embrace. Even though it may be "your" site, the site isn't, or shouldn't be, about you. Yet most sites persist in narcissism: endless pages "about us," mission statements, methodologies, philosophies, visions. All created under the illusion that these things create "competitive distinction."

What do visitors care about? Themselves. Their interests and needs. And unless your site reflects your visitors' hopes, dreams, and desires—unless it speaks their language and on their terms—you're done for.

SO next is up you make it more creative and approachable..Best of luck for your new website